Exporting Results

A vs B lets you export your experiment results for further analysis, record-keeping, or sharing with stakeholders. You can download the raw data as a CSV file or save a visual snapshot of the Results page as a PDF using your browser's print functionality.

CSV export

The CSV export button appears at the top of the Results page, typically near the date range controls. Click Export CSVto download a file containing your experiment's performance data.

What is included in the CSV

The exported CSV includes one row per variation per metric and contains the following columns:

• experiment_name — the name of the experiment
• variation_name — the name of the variation
• metric_name — the metric being measured
• metric_type — click, pageview, or custom
• visitors — total unique visitors in this variation
• conversions — total conversions on this metric
• conversion_rate — conversions divided by visitors
• improvement_vs_control — relative lift compared to control
• probability_to_beat_control — the Bayesian winning probability
• credible_interval_lower — lower bound of the 95% credible interval
• credible_interval_upper — upper bound of the 95% credible interval
• revenue_total — total revenue attributed to this variation (if revenue tracking is enabled)
• revenue_per_visitor — average revenue per visitor for this variation (if revenue tracking is enabled)
• export_date — the date and time the export was generated

PDF snapshot (browser print)

The Results page is designed to print cleanly. To save a visual snapshot of your results as a PDF:

1. Expand all metric sections. Click each secondary metric accordion to expand it, so all metric data is visible on the page before printing. Collapsed sections will not appear in the PDF.
2. Set your date range. Make sure the time series chart is showing the range you want to capture.
3. Open your browser's print dialog. Use Ctrl+P on Windows/Linux or ⌘+P on Mac.
4. Choose "Save as PDF" as the destination.In Chrome, select "Save as PDF" from the printer dropdown. In Firefox, select "Print to File." In Safari, click the PDF dropdown in the bottom-left of the print dialog.
5. Adjust layout if needed. Landscape orientation often works better for results pages with wide tables. You can also try reducing the scale to fit more content per page.
6. Save the file. Give it a descriptive name including the experiment name and date so you can find it later.

Sharing results with stakeholders

For async sharing with teammates or stakeholders who do not have access to A vs B:

• Use the CSV export when the recipient needs to run their own analysis in a spreadsheet or BI tool.
• Use the PDF snapshot when you want to share a polished, visual summary in a document or presentation.
• For stakeholders who do have A vs B access, simply share the Results page URL — it will show live, up-to-date results.