A vs B Documentation
Welcome to A vs B — the A/B testing platform built for teams who want to make confident, data-driven decisions. Here you will find step-by-step guides for setting up your account, installing the snippet, building experiments, measuring results, and everything in between. Whether you are running your first ever A/B test or managing dozens of concurrent experiments, this documentation will walk you through it.
Getting Started
Set up your account, create a project, and run your first experiment.
Snippet Installation
Install the A vs B snippet on any website or app platform.
How Experiments Execute
Understand the runtime lifecycle from snippet load to event tracking.
Experiments
Create, configure, launch, and manage A/B experiments.
Visual Editor
Build A/B tests without writing code — point-and-click variation editor.
Feature Flags
Create and manage feature flags with environments, targeting rules, and SDK integration.
Metrics
Define how you measure success with clicks, pageviews, events, and revenue.
Audiences & Targeting
Control who sees your experiments with URLs, devices, geography, and more.
Results & Analytics
Interpret experiment results, statistical significance, and health metrics.
Integrations
Connect A vs B with analytics platforms and third-party tools.
SDK Concepts
Deep dives on multi-context, holdouts, bandits, decision logging, and the differentiating primitives.
Migration Guides
Side-by-side guides for moving from competing feature-flag platforms to A vs B.
Project Settings
Configure project-level options, snippet settings, and integrations.
Team & Organization
Manage your organization, invite members, and configure roles and billing.
Account & Security
Manage your profile, passwords, two-factor auth, and API tokens.
Developer Reference
SDK API docs, event tracking, custom segments, CLI, and local development.
Troubleshooting
Diagnose and fix common issues with snippets, experiments, and results.
Changelog
Release notes for major A vs B updates.