Deleting Your Account

Deleting your A vs B account permanently removes all your personal data and revokes your access to every organization you belong to. This action cannot be undone.

Once you delete your account, your personal data is gone and cannot be recovered. There is no grace period and no way to restore a deleted account. Make absolutely sure you want to proceed before continuing.

What gets deleted

When you delete your account, the following personal data is permanently removed from A vs B's systems:

Your name and email address
Your password hash
Your profile settings and job function
All personal access tokens you created
Your 2FA configuration
Your login history and session data
Your notification preferences

What is not deleted

Deleting your personal account does not delete the work you contributed to your organization. The following items remain in the organization after your account is deleted:

Experiments you created — experiments are owned by the organization, not by the individual who created them. They continue to run normally.
Projects you created — projects remain active and accessible to other members.
Variation code you wrote — code contributed to experiments remains in place.
Reports and historical data — all analytics data collected during your experiments is preserved for the organization.

In the audit log, actions you took before deletion will show your name with a "(deleted user)" note to maintain an accurate history.

Organization membership

Your membership in all organizations is revoked immediately when your account is deleted. Other members will see you removed from the member list. If you were the only Admin in an organization (not the Owner), the Owner will be notified so they can assign Admin rights to another member.

If you are the Owner of an organization, you cannot delete your personal account while you remain the Owner. You must first transfer ownership to another Admin — contact A vs B support to arrange an ownership transfer, then return here to delete your account.

How to delete your account

Open Account Settings

Click your avatar or initials in the bottom-left corner of the sidebar, then click Account Settings.

Go to the Delete Account tab

Click the Delete Account tab at the top of the Account Settings page (it may be at the far right of the tab bar).

Read the warning

The Delete Account tab displays a clear summary of what will be permanently removed. Read it carefully to make sure you understand the consequences.

Confirm with your email address

To prevent accidental deletions, A vs B requires you to type your email address into a confirmation field. This proves you intentionally triggered this action. Type your full email address exactly as it appears in your account.

Click Delete Account

Click the Delete Account button. Your account is deleted immediately. You will be logged out and redirected to the A vs B homepage. A confirmation email is sent to your address as a final record of the deletion.

Things to do before deleting

Before deleting your account, consider:

Download any data you need — export reports, CSV data, or any experiment results you want to keep for your own records. Once the account is deleted you will no longer have access to the platform.
Inform your team— if you manage active experiments or have been the main point of contact for your organization's A vs B work, let your teammates know so someone else can take over.
Revoke API tokens — if any of your personal access tokens are being used in scripts or CI/CD pipelines, replace them with tokens from another team member before deleting your account. Your tokens are revoked when your account is deleted, which will break any automation relying on them.