Getting Started

This section walks you through everything you need to go from zero to running your first A/B experiment. You will create an account, set up your organization, create a project, install a small JavaScript snippet on your website, and launch your first test — all in under 30 minutes.

What is A vs B?

A vs B is an A/B testing platform. A/B testing (also called split testing) is a method of comparing two or more versions of something — a webpage, a button, a headline, a call to action — to see which one performs better with real visitors. Instead of guessing what works, you let data tell you.

With A vs B you can create experiments that show different versions of your page to different visitors, track how each version performs against metrics you care about (clicks, sign-ups, purchases), and get statistically reliable results that tell you which version wins.

The getting started journey

Follow these pages in order. Each one builds on the previous step.

1. Creating Your AccountSign up for A vs B and verify your email address.

2. Creating Your OrganizationSet up the organization that will house all your projects and experiments.

3. Creating Your First ProjectCreate a project that represents a website or app you want to test.

4. Installing the SnippetAdd one line of code to your website so A vs B can run experiments.

5. Your First ExperimentBuild, publish, and monitor your very first A/B experiment from start to finish.

What you need before you start

You only need two things: a web browser and a website you can add a script tag to. A vs B works with any website or web app — from a simple WordPress blog to a complex React single-page application.