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Creating Your First Project

A project represents a single website or application that you want to run A/B experiments on. Each project gets its own snippet key, its own experiments, and its own metrics. Most teams have one project per website.

What is a project?

If your organization is “Acme Corp”, you might have a project called “Main Website” for acmecorp.com, another called “Marketing Blog” for blog.acmecorp.com, and a third called “App” for app.acmecorp.com. Each website gets its own project because they have separate codebases, different audiences, and different goals.

Step-by-step

The project creation screen appears automatically after you finish setting up your organization. You can also create additional projects later from the project switcher in the top navigation.

1

Enter a project name

Give your project a descriptive name that will help you and your team identify it quickly — for example, “Main Website”, “US Storefront”, or “Marketing Landing Pages”.
2

Enter the website URL

Paste the full URL of the website this project represents, including the protocol — for example, https://www.acmecorp.com. A vs B uses this to validate snippet installation and generate the correct snippet tag for you.
3

Create the project

Click Create Project ›. A vs B creates your project, generates a unique snippet key for it, and redirects you to the project dashboard. The environment defaults to Production — you can change it later in Project Settings if needed.
4

You are on the dashboard

You will land on your project's dashboard. It will be mostly empty at this point — that is normal. The next step is to install the A vs B snippet on your website so experiments can actually run.
One snippet key per project
Every project has a unique snippet key. This key identifies which project the snippet belongs to when it loads on your website. Never share snippet keys between different websites — create a separate project for each one.

What happens next

With your project ready, the next step is to copy the snippet tag and add it to your website's HTML. Continue to Installing the Snippet.