/Docs

Integrations

The project Integrations tab configures the analytics providers that receive this project's experiment-exposure events — which user saw which variation, reported into Google Analytics, Mixpanel, Segment, and similar client-side tools.

Looking for Slack/Teams/Jira/webhook routing?
Notification routing and the deliveries log moved to a dedicated Notifications tab. Open it from the tab strip on this page.
Project Settings → NotificationsWire experiment and flag events to the destinations your organisation has connected, and audit the deliveries log.
Destinations are managed at the org level
Slack, Microsoft Teams, Jira, and custom webhook destinations live under Organisation Settings → Integrations. They're connected once for the whole organisation; per-project routing happens on the Notifications tab.
Organisation Settings → IntegrationsConnect notification destinations and edit the keyword gate for the whole organisation.

Accessing the Integrations tab

Open your project, click the gear icon in the left sidebar to open Project Settings, then click the Integrations tab.

Analytics providers

When an analytics provider is enabled, the A vs B snippet calls the connected tool's JavaScript API (if present on the page) to pass the current visitor's experiment assignment — typically the experiment name and the variation they were bucketed into.

Each provider has a toggle and one or more configuration fields. Where a field shows "Leave blank to auto-detect", A vs B will look for the standard global object the tool exposes and use it automatically.

The supported providers are Google Analytics, Segment, Mixpanel, Amplitude, Heap, Google Tag Manager, FullStory, and Hotjar, plus a Customcard that lets you write a JavaScript snippet which receives the experiment name and variation name and can call any tool's API directly.

Analytics tools must already be on the page
Analytics integrations work by calling the JavaScript APIs of tools that are already installed on your website. If the tool's script has not loaded by the time A vs B fires, the integration call will fail silently. Make sure each tool you integrate with is installed before the A vs B snippet in your <head>.

Per-provider setup guides

For detailed setup instructions, configuration options, and troubleshooting for each analytics integration, see the Integrations section of the documentation.

IntegrationsStep-by-step setup guides for Google Analytics, Segment, Mixpanel, Amplitude, Heap, GTM, FullStory, Hotjar, custom integrations, and webhooks.